Direct Mail ROI Calculator

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Calculate Your Return on Investment

Direct mail has been a proven marketing channel to generate leads for your company. Studies have shown that people are much more receptive to direct mail marketing. According to a study by Epsilon, “73% of U.S. consumers and 67% of Canadian consumers said they prefer direct mail for brand communications because they can read the information at their convenience. Additionally, 62% of Americans and 63% of Canadians said they enjoy checking the mailbox for postal mail.”


This calculator was built to determine the marketing ROI (Return on Investment) for your direct mail campaign. All you have to do is enter your program costs and projected program results under “Your Inputs” and click the Calculate Button. This will instantly give you an estimated ROI and other important details such as cost per piece, cost per new customer, and more. For more information on these calculations, click here.


Your Inputs

Quantity Mailed:      
Campaign Cost:  
Response Rate:       %
Conversion Rate:       %
Average Profit Per Sale:  


Your Results

Number of Responders:      
Cost Per Responder:  
Number of Conversions:      
Cost Per Conversion:  
Total Campaign Revenue:  
Cost Per Piece:  
Total Campaign Profit:  
Campaign ROI:       %

We assume no liability for the results of your mailing campaign. This is simply a tool
for you to use different sets of assumptions to see how your program results might vary
with different response rates and different conversion rates.

Our Strategy
We are the premier source for direct mail printing and mailing services. We help organizations with the acquisition, development, and retention of a profitable client base. Influence Direct understands the need to reach your target market at just the right time. We direct your efforts to increase and maintain market share profitability.


Ready to get started on your Direct Mail Campaign?